Cultural Tourism Brand Construction of Magu Mountain under the Background of Rural Revitalization
With the development of the social economy and the improvement of spiritual needs,the tourism industry has emerged like mushrooms after the rain,injecting a strong force into rural revitalization.The design of rural tourism brand image has become a key difficulty in the development of rural tourism.Nancheng County has always followed the pace of rural revitalization,starting from the development strategy of overall tourism,closely integrating rural ecology,rural culture,rural industry and other resources with tourism,and focusing on the development of magu mountain tourism scenic area.The development momentum is stable,but its tourism brand construction is still relatively weak.Against the background of rural revitalization,through field research,the current situation of the cultural tourism brand construction of magu mountain was analyzed,starting from the cultural connotation,brand awareness,and brand promotion of magu mountain,discussing how to explore the connotation and value dissemination of the cultural tourism brand of magu mountain,in order to re-create the well-known public image of"Magu"and provide beneficial reference for rural revitalization in Nancheng County,as well as provide ideas for the integration of culture and tourism in underdeveloped areas.
Rural RevitalizationMagu MountainCultural TourismBrand Building
NETL
NSTL
万方数据
