Design and Development Strategies of New Chinese Fashion Brands
New Chinese clothing is a clothing category derived from Chinese traditional clothing,which is relatively flexible in structure change,widely used in materials,exquisite in craftsmanship and so on.Under the guidance of cultural self-confidence and the national policy of cultural power,in order to standardize the concept of new Chinese clothing brand and carry forward Chinese traditional clothing culture,the inheritance of intangible cultural heritage and traditional handicrafts can be better protected through the carrier of new Chinese clothing.This paper makes a detailed analysis of the problems existing in the development of new Chinese clothing brands,and puts forward the design strategies of new Chinese clothing brands UCD,PIS and USP.For the healthy development and operation of new Chinese clothing brands,the development path is pointed out from the perspectives of establishing guarantee mechanism,building digital museum,perfecting supply chain and 4p strategic partners,so as to provide reference for the development of new Chinese clothing brands.
New Chinese StyleClothing BrandDevelopment Strategy
NETL
NSTL
万方数据
