Research on Design Path and Practice of Cultural and Creative Products of Revolutionary Memorial Hall
Explore the cultural and creative diversified product design path of revolutionary memorial hall in order to realize the inheritance and development of red culture.The current development status of cultural and creative products of revolutionary memorial hall was analyzed from three perspectives:lack of practical innovation,lack of audience positioning analysis,and lack of integration planning consciousness,and the design practice path of"choosing design themes,mining resources from dual perspectives","establishing service objects,accurately presenting elements","clarifying product purposes,and trying multi-carrier collaboration"was proposed.The design practice of"Struggling Youth"series cultural and creative products has fully verified that the"three-step"design path can effectively guide the cultural and creative design practice of revolutionary memorial hall."From the inside out"and"from the outside in"search for design themes and resources,combine collection resources to locate different service objects,uphold the product purpose of"heritage spirit,improve the hematopoietic function of the museum",try a multi-form collaborative design practice path,and provide ideas for the research and development of cultural and creative products of revolutionary memorial hall at this stage.It is conducive to promoting the healthy,orderly and systematic development of the design of red cultural and creative products of Memorial Hall.
Revolutionary Memorial HallCultural and Creative Product Design PathCultural and Creative Products PracticeShao shan Mao Zedon Memorial Museum