Innovative Design of Creative Products Based on the Intangible Cultural Heritage of Kazakh Traditional Medicine in Xinjiang
Chinese traditional medicine is known as a precious treasure of Chinese medicine,and Kazakh medicine is an important part of traditional medicine.In recent years,Kazakh medicine has developed rapidly,but it has been constrained by the impact of Western modern medicine and the market economy.The development of Kazakh medicine urgently needs dissemination and recognition.This article studies the current situation of the intangible cultural heritage of Kazakh medicine,summarizes the characteristics of Kazakh medicine,and explores the problems in cultural creative product innovation.Based on the Kazakh medicine culture,it comprehensively carries out creative design to enhance the cultural visibility of Kazakh medicine brands,increase the recognition of Kazakh medicine culture,stimulate local economic development,evoke consumers'national emotions,and further promote the inheritance and dissemination of culture.
Cultural and Creative ProductsIntangible Cultural HeritageKazakh Traditional MedicineInnovative DesignPackaging Design
NETL
NSTL
万方数据
