The Upgrading Path of National Brand Logo under the Change of Times:Taking"Yongjiu Brand"as an Example
In order to analyze the changes and evolution of national brand logo design in accordance with the current of The Times,the paper takes the representative national brand"Yongjiu brand"as the research object,combined with the major events in modern China,analyzes the external representation and internal logic of the upgrade of national brand logo under the changes of The Times,and then summarizes its adaptive development law.The results show that:as the core element of brand image establishment and communication,national brand logo design has strong relevance to The Times,and is the result of the comprehensive influence of political,economic,cultural and other factors,which is especially manifested under the complicated changes in modern China;At the same time,the national brand logo design has a fine distinction between positive response and passive acceptance,which can reflect the development trend and self-positioning of the brand at different stages.In the process of development of a century-old national brand,the logo design needs to learn from historical experience:adapt to the changes of The Times,and at the same time maintain the unique cultural connotation of China itself.
National Brand"Yongjiu Brand"Logo DesignBrand UpgradingComparative Study
NETL
NSTL
万方数据
