Research on New Media Promotion Strategy of Intangible Cultural Heritage Brand:Taking Sanli Bridge in Wuxi as an Example
In the context of vigorously promoting the culture of the Grand Canal in China,this paper takes Sanli Bridge,a"rice dock"in Wuxi section of the Beijing-Hangzhou Grand Canal,as an example.Through the elaboration and investigation of its history and current situation,and the comparison of the design and promotion of existing cultural brands under new media,this paper seeks to integrate the resource strategies that can be used in the environment of new media,so as to create and promote the brand of Sanli Bridge.It focuses on exploring the promotion strategies of such cultural brands in the new media environment,providing new ideas for the building of similar intangible cultural brands,and making a contribution to the inheritance of Chinese intangible cultural heritage.
Intangible Cultural Heritage InheritanceBrand PromotionStrategy ResearchSanli Bridge in Wuxi
NETL
NSTL
万方数据
