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全媒体视域下贵阳市非遗项目传播路径研究

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数字技术的巨大变革重塑了媒体传播的格局,全媒体传播的全域覆盖和协同联动将极大地推动社会信息的传播.传播是非物质文化遗产保护的重要环节,全媒体传播将为非物质文化遗产的传承与保护提供重要的媒介支持.文章基于全媒体传播体系,对贵阳市非物质文化遗产传播保护的路径进行梳理,提出搭建全媒体传播矩阵、采取媒体错位传播、提升媒介社交可供性的优化路径,以期助推本地区非物质文化遗产的保护工作,也为其他地区利用媒体传播保护非物质文化遗产提供参考.
Research on the Propagation Path of Intangible Cultural Heritage Projects in Guiyang from the All-media Perspective
The great change of digital technology has reshaped the pattern of media communication,and the full coverage and synergy of all-media communication will greatly promote the spread of social information.Communication is an important part of the protection of intangible cultural heritage,and all-media communication will provide important media support for the inheritance and protection of intangible cultural heritage.Based on the all-media communication system,this paper sorts out the path of dissemination and protection of Guiyang's intangible cultural heritage,and proposes the optimal path of building an all-media communication matrix,adopting media dislocation communication,and improving the social availability of media,in order to boost the protection of intangible cultural heritage in this region,and provide reference for other regions to use media communication and protection of intangible cultural heritage.

All MediaIntangible Cultural HeritageSpreadGuiyang

何阳、胡瑞波

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贵州师范大学国际旅游文化学院,贵州 贵阳 550000

全媒体 非遗 传播 贵阳

贵阳市非遗中心课题

2023GYFY003

2024

湖南包装
湖南省包装联合会,湖南省包装总公司

湖南包装

ISSN:1671-4997
年,卷(期):2024.39(3)