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基于心流理论的湘潭窑湾旅游小程序设计

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在景区发展趋同的背景下,分析窑湾自身的特色和问题所在,从小程序切入,以心理理论为指导,探索心流理论与旅游小程序设计结合的可能性.查阅文献,根据产生心流体验的前因条件,即清晰明确的目标、积极有价值的反馈和平衡挑战与能力,提出9条设计策略,建立旅游小程序设计框架,从功能结构、内容设计、界面风格三方面进行设计实践.窑湾小程序设计兼顾窑湾特色和用户体验,有助于提升窑湾吸引力,满足旅游小程序发展要求,为同类小程序提供设计模式的参考.
Xiangtan Yaowan Tourism Small Program Design Based on Heart Flow Theory
Under the background of the convergence of the development of scenic spots,the characteristics and problems of Yaowan are analyzed,and the possibility of combining flow theory and tourism mini program design is explored by starting from mini program and guided by psychological theory.According to the anthems of flow experience,that is,clear and clear goals,positive and valuable feedback and balanced challenge and ability,nine design strategies are proposed,a framework of travel mini program design is established,and design practice is carried out from three aspects:functional structure,content design and interface style.Yaowan mini program design takes into account the characteristics of Yaowan and user experience,helps to enhance the attraction of Yaowan,meets the development requirements of tourism mini programs,and provides a reference for the design pattern of similar mini programs.

Flow TheoryYaowanTravelSmall Program

李超逸、胡伟

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湖南科技大学建筑与艺术设计学院,湖南 湘潭 411100

心流理论 窑湾 旅游 小程序

2024

湖南包装
湖南省包装联合会,湖南省包装总公司

湖南包装

ISSN:1671-4997
年,卷(期):2024.39(3)