品牌价值链理论下京族非遗与文创的互嵌融合研究
Research on the Integration of Intangible Cultural Heritage and Cultural Creation of the Jing Nationality under the Theory of Brand Value Chain
程镜蓉 1张世龙 1吕建宝 1刘玲玲1
作者信息
- 1. 桂林理工大学艺术学院,广西 桂林,541000
- 折叠
摘要
针对京族非遗开发片面、粗放、设计转化能力弱致使民族海洋特性表现不足等问题,从品牌的角度出发,为京族文化与文创的互嵌融合提出设计策略具有深远意义.采用文献法与田野调查法,阐明京族非遗的发展研究现状,链接品牌价值链理论与文创设计的方法理念,开拓京族非遗与文创融合路径,生成相应融合模型.运用文化元素进行具体的品牌形象建构,并进行文创衍生设计,验证路径的可行性.将非遗与文创的融合分为价值阶段与增值阶段,对不同阶段进行细致划分与深入研究,能充分捕捉可利用资源,有效激发利益相关群体价值并贡献各自潜能,使文化设计转化可持续进行,为其他少数民族族群文化的现代化发展路径提供借鉴.
Abstract
In view of the problems such as the one-sided and extensive development of the intangible cultural heritage of the Jing people and the insufficient performance of the national Marine characteristics due to the weak ability of design transformation,it is of far-reaching significance to propose design strategies for the integration of the Jing culture and cultural creation from the perspective of brand.By using the method of literature and field investigation,this paper expounds the development and research status of Jing culture,links the theory of brand value chain with the method and concept of cultural and creative design,explores the integration path of Jing culture and cultural and creative design,and generates the corresponding integration model.Use cultural elements for specific brand image construction,and carry out creative derivative design to verify the feasibility of the path.The integration of culture and cultural creation is divided into value stage and value-added stage,and the detailed division and in-depth study of different stages can fully capture available resources,effectively stimulate the value of stakeholders and contribute their respective potentials,make the transformation of cultural design sustainable,and provide reference for the modernization development path of other ethnic minority cultures.
关键词
京族非遗/品牌价值链理论/文创设计/互嵌融合/设计转化Key words
Jing Nationality Intangible Cultural Heritage/Brand Value Chain Theory/Cultural and Creative Design/Interinfiltration and Fusion/Design Transformation引用本文复制引用
基金项目
2023年度国家级大学生创新创业训练计划项目(202310596635)
出版年
2024
NETL
NSTL
万方数据