Research on the Integration of Intangible Cultural Heritage and Cultural Creation of the Jing Nationality under the Theory of Brand Value Chain
In view of the problems such as the one-sided and extensive development of the intangible cultural heritage of the Jing people and the insufficient performance of the national Marine characteristics due to the weak ability of design transformation,it is of far-reaching significance to propose design strategies for the integration of the Jing culture and cultural creation from the perspective of brand.By using the method of literature and field investigation,this paper expounds the development and research status of Jing culture,links the theory of brand value chain with the method and concept of cultural and creative design,explores the integration path of Jing culture and cultural and creative design,and generates the corresponding integration model.Use cultural elements for specific brand image construction,and carry out creative derivative design to verify the feasibility of the path.The integration of culture and cultural creation is divided into value stage and value-added stage,and the detailed division and in-depth study of different stages can fully capture available resources,effectively stimulate the value of stakeholders and contribute their respective potentials,make the transformation of cultural design sustainable,and provide reference for the modernization development path of other ethnic minority cultures.
Jing Nationality Intangible Cultural HeritageBrand Value Chain TheoryCultural and Creative DesignInterinfiltration and FusionDesign Transformation
NETL
NSTL
万方数据
