Research on the Innovative Development Path of Tourism Cultural and Creative Products from the Perspective of Regional Culture
From the perspective of regional culture and with the purpose of sustainable development of cultural and creative industries,the paper seeks innovative development paths and methods of regional tourism cultural and creative products,and strengthens the development of tourism cultural and creative products while better promoting local culture,so as to promote the innovative development of regional tourism cultural and creative products.By combing the current status of tourism cultural and creative products,the paper puts forward the innovative development path of tourism cultural and creative product design from the perspective of regional culture.Taking the development of tourism cultural and creative products in Xiangxi region of Hunan Province as an example,this paper deeply analyzes the audience group,combines online social networking,short videos,exhibition and sales,popular variety shows of Hunan Satellite TV,tourism APP and other platforms with offline forms of multi-dimensional promotion such as Miao embroidery,Tujia brocade cultural and creative experience museum,and design competitions.Enable regional tourism cultural and creative products to give full play to vitality and vitality in the new era,help the rural revitalization strategy,and improve the public shopping experience and consumer happiness index.
Regional CultureTourism Literature and CreationInnovation PathXiangxi
NETL
NSTL
万方数据
