Application of Flat Style Illustration in Youlei Flower Tea Packaging Design
Take the virtual brand-Youlei as an example to develop the creation of product packaging design.This paper studied the application of flat style illustration in the packaging of scented tea,and made graphic design by extracting the image elements of scented tea,so as to express the artistic and emotional characteristics of scented tea packaging.So that the brand visual language expression effect can stimulate consumers'desire to buy,accelerate the transformation of brand economic benefits.This paper takes the packaging design of Youlai flower tea as the starting point,combines literature research method and case analysis method to make a series of analysis on the characteristics of flat style,and designs from the elements of packaging graphics,colors,characters and layout.By using the art form of illustration,the author integrates his own ideas,emotions and thoughts into the works by means of depiction,painting,color and other means,so as to make the works more ideological and cultural connotation,highlighting the flat design's minimalism and elegance,turning complex into simple,unified color blocks,and extremely artistic style expression,reflecting the brand's creation concept and style characteristics.For the flower tea packaging design market to bring more rich,vivid,interesting,diversified forms of expression.
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