茶叶包装设计中的生态理念——以娃娃潭茶叶包装设计为例
Ecological Concept in Tea Packaging Design:Taking Wawatan Tea Packaging Design as an Example
熊玉英 1王进华1
作者信息
- 1. 陕西师范大学,陕西 西安 710062
- 折叠
摘要
文章从生态设计观出发,结合实地调研,以陕西省汉中市南郑区牟家坝镇柳沟村生态茶叶包装为研究对象,探析环境保护与包装设计、社会可持续发展与包装设计之间的关联.实践表明,从包装材料、结构、技术、信息要素等角度,将产品包装与生态理念进行融合创新,可驱动相关品牌产业升级与成长,实现可持续发展.
Abstract
Based on the ecological design concept and field research,this paper takes the ecological tea packaging of Liugou Village of Mujiaba Town in Hanzhong City of Shaanxi Province,as the research object,and explores the relationship between environmental protection and packaging design,social sustainable development and packaging design.Practice shows that from the perspective of packaging materials,structure,technology and information elements,the integration and innovation of product packaging and ecological concepts can drive the upgrading and growth of related brand industries and achieve sustainable development.
关键词
双碳/生态理念/茶叶包装设计/可持续发展Key words
Carbon Peaking and Carbon Neutrality/Ecological Concept/Tea Packaging Design/Sustainable Development引用本文复制引用
出版年
2024
NETL
NSTL
万方数据