Research on Female Car Styling Design Based on Emotional Design
As women rise to prominence in the social and economic spheres,they are becoming an increasingly important consumer group in the automotive market.However,traditional car design often focuses too much on performance and technology,ignoring the emotional and aesthetic demands of female consumers.This study aims to explore the female car styling design based on the concept of emotion,and adopts research methods such as literature review and case analysis to comprehensively understand the needs and preferences of female consumers for car styling.Based on the research results,some strategies of female car styling design based on emotional design concept are proposed,including the use of female elements,easy to use operation,third space and so on.In addition,some successful female car brands and cases are introduced,demonstrating the potential of emotional design in the automotive market.
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NSTL
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