Functional Analysis of Pet APP Based on User Needs
In order to meet the growing user needs of pet lovers,the functions that pet apps should have are clarified,and user information is obtained from the perspective of users through the combination of interviews and questionnaires.Analyze the interview data with grounded theory,and preliminarily get the user needs;By analyzing the questionnaire data with factor analysis,users'real and comprehensive needs for pet apps can be further obtained.By translating user needs into corresponding functions of pet APP,it is found that online medical care,social entertainment and traditional pet supplies purchase services are the real needs of users,and their importance is decreasing in turn.This can provide references for pet-related research,improve industry service quality,expand effective domestic demand,and stimulate economic growth.
NETL
NSTL
万方数据
