Xinjiang Regional Cultural IP Design under the Background of Cultural and Tourism Integration
Under the background of cultural and tourism integration,the paper discusses the design of Xinjiang regional cultural IP,aiming at promoting the development of Xinjiang cultural and tourism industry.Based on the design semiotics"signifier"and"signified",this paper explores the representative ethnic cultural symbols of Xinjiang through the investigation of ethnic cultural resources in Xinjiang.Combining four dimensions of design semiotics,"semantics","language structure","pragmatics"and"context",this paper summarizes a series of IP design methods for Xinjiang regional culture,and uses this as a path to complete the IP design practice of"Domain Dream Xinjiang tourism",providing new ideas for the inheritance and design of Xinjiang regional culture,and exploring the sustainable development of Xinjiang cultural tourism industry.
Cultural and Tourism IntegrationXinjiangNational Cultural SymbolsRegional CultureIP Design
NETL
NSTL
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