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文明交流互鉴背景下中华文化符号的数字化传承与创新

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在文明交流互鉴的时代背景下,中华文化符号的数字化已经取得了良好的实用价值.通过研究文化符号数字化的实际案例,结合数字化应用的真实数据,进而总结促进中华文化符号数字化传承与创新的方式方法.研究结果表明:借助数字化传承中华文化符号,既要注重文化内涵传达的深度,又要拓宽大众传播的广度;不断创新,抓新符号、新角度、新路径,才能给大众新体验,取得新效果;不断学习,守正创新,打开国际视野,在交流当中吸取数字化经验,学习文化符号传播理念、思路、技术,最终采取优化的数字化手段传承中华文化符号,为提升国家文化软实力做出贡献.
Digital Inheritance and Innovation of Chinese Cultural Symbols in the Context of Cultural Exchanges and Mutual Learning
Under the background of cultural exchanges and mutual learning,the digitization of Chinese cultural symbols has achieved good practical value.By studying the actual cases of digitization of cultural symbols and combining with the real data of digital application,this paper summarizes the ways and methods to promote the digital inheritance and innovation of Chinese cultural symbols.The results show that:with the help of digital inheritance of Chinese cultural symbols,we should not only pay attention to the depth of cultural connotation transmission,but also broaden the breadth of mass communication;Continuous innovation,grasping new symbols,new angles,new paths,to give the public a new experience,to achieve new results;Keep learning,adhere to the integrity and innovation,open an international perspective,learn digital experience in the communication,learn cultural symbol communication concepts,ideas,and technologies,and finally adopt optimized digital means to inherit Chinese cultural symbols,and make contributions to the improvement of national cultural soft power.

Exchanges and Mutual Learning among CivilizationsChinese Cultural SymbolsDigital ProtectionCultural Inheritance

胡颖璐、李弘立、凃志初

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湖北美术学院,湖北 武汉 430205

文明交流互鉴 中华文化符号 数字化保护 文化传承

2024

湖南包装
湖南省包装联合会,湖南省包装总公司

湖南包装

ISSN:1671-4997
年,卷(期):2024.39(4)