Research on Emotional Design of Agricultural Machinery Products for Elderly Users
Aiming at the problem that the number of elderly users of agricultural machinery products is increasing in the process of aging of domestic agricultural labor force,the emotional design strategy of agricultural machinery products for elderly users is explored.The main use of literature analysis,induction,case analysis.Firstly,according to the characteristics of China's agricultural development,the characteristics of elderly users of agricultural machinery were summarized from both physiological and psychological aspects.Then,based on the development status of domestic agricultural machinery products,select typical cases of agricultural machinery products,and analyze the emotional design characteristics of existing agricultural machinery products from three aspects:color,material and shape.Finally,according to the three-level theory of emotional design,the emotional design strategy of agricultural machinery products for elderly users is summarized from three aspects:safety of sensory response,ease of interactive experience and caring of emotional expression,and the key points of design concern are put forward.