The Aesthetic Conception of Chinese Character Elements and the Translation of Literary and Creative Brand in Suzhou Couple's Retreat Garden
Taking Couple's Retreat Garden as an example,this paper analyzes the aesthetic conception of Chinese elements in Suzhou Couple's Retreat Garden,and probes into its connotation and transformation strategy in garden culture.The research further focuses on the application of Chinese characters in the brand,and analyzes four operable design methods of Chinese character elements in constructing the contemporary design transformation of garden artistic conception,namely,the shaping of external features,the aesthetics of spatial structure,the expression of stroke emotion,and the integration of visual forms.Finally,with the help of the brand practice strategy of"Coupling",the traditional Chinese character art and modern design concept are combined to create garden cultural creative products that not only carry the essence of traditional culture but also meet the modern aesthetic needs.The design schema that integrates Chinese character elements and garden artistic conception is explored to provide corresponding innovative ideas for the modern transformation of traditional culture.
Suzhou GardensChinese Character ElementsAesthetic ConceptionDesign TransformationBrand Design
万方数据
维普
