Under the background of rural revitalization,the packaging design of agricultural products is an important carrier to increase the sales volume of agricultural products and change the image of agricultural products in the minds of consumers.By analyzing the development status of Chadian Town Chamomile Tea,this paper solves the problem of lack of innovation in the packaging of Chadian Town Chamomile Tea,and uses the design concept of combining regional culture,green packaging,emotional experience and aesthetics to create differentiated agricultural product packaging,so as to design agricultural product packaging that meets market demand and enhance the market competitiveness and sustainable development of agricultural product brands.It lays a solid foundation for the promotion of regional characteristic resources and the strategy of rural revitalization,promotes the rapid development of rural economy and realizes rural revitalization.
关键词
乡村振兴/农产品/包装设计/创新设计/茶店镇菊花茶
Key words
Rural Revitalization/Agricultural Products/Packaging Design/Innovative Design/Chadian Town Chrysanthemum Tea