The Semiotic Path of Modern Transformation of Yangjiabu Woodblock New Year Pictures
The purpose of this study is to explore the innovative application and modern transformation path of Yangjiabu Woodblock New Year Pictures,a national intangible cultural heritage,in modern cultural products.Based on the theory of Morris semiotics,this paper makes an in-depth analysis of Yangjiabu Woodblock New Year Pictures from three dimensions:semantic,morphological and pragmatic,in order to reveal their new value and application potential in modern society.It is found that Yangjiabu Woodblock New Year Pictures not only carry rich aesthetic feelings and cultural connotations,but also show the possibility of transformation in modern society through joint cooperation with modern brands,integration into daily life and expansion of user experience.It is suggested that effective measures should be taken,such as strengthening brand cooperation,innovating product design,and improving user experience,to protect and inherit this precious folk art heritage,so as to promote the innovative development of traditional culture.
Yangjiabu Woodblock New Year PicturesCultural and Creative ProductsModern TransformationSemiotics
万方数据
维普
