Research on Packaging Design Innovation of Tourism Cultural and Creative Products:A Case Study of Jinhua Tea in Fangchenggang City,Guangxi
Taking the golden flower tea of Fangchenggang City of Guangxi Zhuang Autonomous Region as the object,the development of Guangxi health tourism,the research of tourism cultural and creative products.On the background of the development of golden tea products,the unique significance of golden tea to Fangchenggang city and related stories were expounded,and on this basis,the main characteristics of golden tea product packaging were further analyzed.Through other case analysis,the paper dissects the humanistic connotation,functional tendency and audience of Fangchenggang golden flower tea,and further develops tourism cultural and creative products and packaging.Shape the unique characteristics of golden flower tea tourism resources,so that more people know and understand golden flower tea,buy golden flower tea related products.
Health TourismGolden Flower TeaTourism Literature and CreationProduct Packaging
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