Taking the golden flower tea of Fangchenggang City of Guangxi Zhuang Autonomous Region as the object,the development of Guangxi health tourism,the research of tourism cultural and creative products.On the background of the development of golden tea products,the unique significance of golden tea to Fangchenggang city and related stories were expounded,and on this basis,the main characteristics of golden tea product packaging were further analyzed.Through other case analysis,the paper dissects the humanistic connotation,functional tendency and audience of Fangchenggang golden flower tea,and further develops tourism cultural and creative products and packaging.Shape the unique characteristics of golden flower tea tourism resources,so that more people know and understand golden flower tea,buy golden flower tea related products.
关键词
康养旅游/金花茶/旅游文创/产品包装
Key words
Health Tourism/Golden Flower Tea/Tourism Literature and Creation/Product Packaging
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