Research on the Design Strategy of Integrating Regional Intangible Cultural Symbols into Cultural and Creative Products:Taking Miluo Dragon Boat Culture as an Example
Aiming at the current status of symbol transformation of intangible cultural heritage in contemporary times,this paper takes Miluo dragon Boat culture as an example to explore the design strategy of combining intangible cultural heritage symbols with cultural and creative products,in order to promote the inheritance of intangible cultural heritage and the innovation of cultural and creative products,and to explore the extraction method and design application principle of intangible cultural heritage symbols.Based on Peirce's semiotics theory,this paper extracts and summarizes the cultural symbols of Miluo dragon boat from four aspects:regional color symbols,regional image symbols,regional shape symbols and regional concept symbols.This paper puts forward four design strategies for integrating intangible cultural heritage symbols into cultural and creative products:first,restoring the authenticity of intangible cultural heritage symbols;Secondly,to realize the innovative transformation of non-legacy products;Thirdly,Outstanding heritage symbol and the inner link between product and differentiation advantage;fourthly,create intangible symbols of the brand,as a legacy in the application in product design provides a new train of thought.
Intangible Cultural HeritageRegional Cultural SymbolsCultural and Creative ProductsDesign Strategy