Independent Bookstore Brand Visual Design Based on Regional Culture
As a carrier of regional culture and a symbol of regional culture transmission,independent bookstores have become the spiritual home of local residents and an indispensable part of regional culture.In order to enhance people's understanding of independent bookstore brands,regional culturology is applied to analyze independent bookstore brands,extract regional cultural symbol elements and apply them to the visual design of independent bookstore brands,so as to enhance the spread breadth and cultural connotation of regional culture.This paper uses literature review,case analysis,field research and other methods to analyze the development status of independent bookstores and the influence of regional culture on the brand vision of independent bookstores.Through case analysis,taking the development of Huian Xinhua Bookstore and Chengdu Fangsuo Bookstore as examples,this paper expounds how to develop the visual design method of independent bookstore brand with regional cultural element symbols.Summarize the brand visual design of independent bookstores that integrate regional cultural symbol elements,extract regional element symbols,construct and use regional bookstore visual design methods,and promote the development of local regional culture.
万方数据
维普
