Research on Color Image Design of City Brand:Taking Yongchun County as an Example
Taking the process of visual design and application strategy formulation for the color image of Yongchun County city brand by the author as an example,the paper studies several elements that constitute the city brand that cannot be ignored,as well as the practical methods surrounding these elements in the color design,hoping to create an influential and recognizable color image of Yongchun County city brand.The research team successfully developed the city brand color"Yongchun Green",and configured the corresponding auxiliary color and embellishment color system.The brand color has been successfully applied to the related brand image and display activities of the Yongchun Ecological Civilization Research Institute,and is expected to be expanded to more urban products in the future.
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