城市品牌色彩形象设计研究——以永春县为例
Research on Color Image Design of City Brand:Taking Yongchun County as an Example
林家葳 1宋立民1
作者信息
摘要
以作者为永春县城市品牌的色彩形象进行视觉化设计以及应用策略制定的过程为例,研究构成城市品牌的几项不可忽视的元素,以及围绕这些元素在色彩设计中所展开的实践方法,希望为永春县打造一个具有影响力和识别度的城市品牌色彩形象.研究团队成功研发出"永春绿"这一城市品牌色彩,并配置出相应的辅助色和点缀色体系.该品牌色彩目前已成功应用于永春县生态文明研究院的相关品牌形象和展示活动中,并有望在未来扩展应用到更多城市产品中.
Abstract
Taking the process of visual design and application strategy formulation for the color image of Yongchun County city brand by the author as an example,the paper studies several elements that constitute the city brand that cannot be ignored,as well as the practical methods surrounding these elements in the color design,hoping to create an influential and recognizable color image of Yongchun County city brand.The research team successfully developed the city brand color"Yongchun Green",and configured the corresponding auxiliary color and embellishment color system.The brand color has been successfully applied to the related brand image and display activities of the Yongchun Ecological Civilization Research Institute,and is expected to be expanded to more urban products in the future.
关键词
城市品牌/永春/色彩/形象设计Key words
City Branding/Yongchun/Color/Image Design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据