Interpreting the Design of Xiaomi Brand Logo by Kenya Hara from the Perspective of Chinese Traditional"Fangyuan"Aesthetics
In the field of modern graphic design,Western-dominated design thinking and design style has been showing a trend of diversification and rapid development,can truly integrate the essence and methodology of traditional design of five thousand years of Chinese civilization is rare.The shape of the square circle in ancient China has a great impact on the concept of Chinese modeling,and it still has an impact on the aesthetic and connotation of brand design and modeling in China and even the world.This paper takes the Xiaomi brand Logo designed by Kenya Hara as the entry point,tries to use the"Fangyuan"aesthetics in traditional Chinese culture to interpret the"Alive"design concept advocated by Kenya Hara,and explores the possible internal relationship between the two.Through the integration and analysis of the traditional"Fangyuan"aesthetics and modern brand design concept,this paper intends to provide a new thinking perspective and inspiration source for modern graphic designers.Through the discussion of this cross-cultural and cross-era concept connection,it can stimulate designers to re-recognize the traditional aesthetic value,and provide inspiration and reference for graphic design innovation.
Traditional Culture"Fangyuan"AestheticsHara KenyaLogo DesignBrand Design
NETL
NSTL
万方数据
