Research on the Path of Ceramic Design Innovation from the Perspective of Post-modern Consumer Culture
Through qualitative analysis and case study,the complexity of consumer characteristics is analyzed,and the interaction between consumer concept,consumer psychology and consumer behavior is constructed.In order to meet the needs of consumers for personalization and cultural significance,multiple design strategies such as modular design,user-centered design,emotional design,narrative design and symbolic identity construction are proposed.The results show that these design strategies not only effectively respond to the needs of consumers,but also promote the construction of personal identity and the deepening of cultural understanding,which further proves the key role of postmodern consumer culture in promoting design innovation.
万方数据
维普
