首页|数智化背景下生成艺术推动食品包装设计的创新

数智化背景下生成艺术推动食品包装设计的创新

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随着数智化时代的到来,人工智能(AI)技术正在各个领域带来革命性的变化.食品包装设计中,AI生成艺术的应用不仅突破了传统设计的局限,还为包装的视觉效果、情感传达和品牌表达提供了全新的可能性.食品包装设计作为连接消费者与产品的第一道桥梁,其功能不仅仅局限于保护产品,还承担着吸引消费者目光、传递品牌理念和文化价值的使命.随着市场需求的多样化与个性化,传统的食品包装设计手段逐渐无法满足现代消费者对创新性和独特性的追求.通过AI算法生成艺术作品,设计师能够轻松突破视觉与表现形式的束缚,创造出更加独特、富有情感联系的包装设计,从而提升品牌的市场竞争力.在此背景下,文章将探讨如何将AI生成艺术有效地应用于食品包装设计,分析其在创意表达、消费者心理、品牌形象塑造等方面的潜在优势,提出AI生成艺术在食品包装设计中的创新思路.通过这一分析,我们旨在揭示AI生成艺术如何促进食品包装设计持续创新,推动社会效益与商业价值双赢.
The Generative Art Under the Background of Digital Intelligence Promotes the Innovation of Food Packaging Design
With the advent of the era of digital intelligence,artificial intelligence(AI)technology is bringing revolutionary changes in various fields.In food packaging design,the application of AI generative art not only breaks through the limitations of traditional design,but also provides new possibilities for the visual effects,emotional communication and brand expression of packaging.As the first bridge connecting consumers and products,food packaging design is not only limited to protecting products,but also bears the mission of attracting consumers'attention and transmitting brand concepts and cultural values.With the diversification and individuation of market demand,traditional food packaging design methods can not meet the pursuit of innovation and uniqueness of modern consumers.Through the generation of art works by AI algorithms,designers can easily break through the constraints of visual and expressive forms,creating a more unique and emotionally connected packaging design,thereby enhancing the market competitiveness of the brand.In this context,this paper will explore how to effectively apply AI generative art to food packaging design,analyze its potential advantages in creative expression,consumer psychology,brand image building,etc.,and propose innovative ideas of AI generative art in food packaging design.Through this analysis,we aim to reveal how AI-generated art can promote continued innovation in food packaging design,driving both social benefits and business value.

Artificial IntelligenceAI GenerationFood Packaging Design

俞璐

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盐城农业科技职业学院,江苏 盐城 224000

人工智能 AI生成 食品包装设计

2024

湖南包装
湖南省包装联合会,湖南省包装总公司

湖南包装

ISSN:1671-4997
年,卷(期):2024.39(6)