The Generative Art Under the Background of Digital Intelligence Promotes the Innovation of Food Packaging Design
With the advent of the era of digital intelligence,artificial intelligence(AI)technology is bringing revolutionary changes in various fields.In food packaging design,the application of AI generative art not only breaks through the limitations of traditional design,but also provides new possibilities for the visual effects,emotional communication and brand expression of packaging.As the first bridge connecting consumers and products,food packaging design is not only limited to protecting products,but also bears the mission of attracting consumers'attention and transmitting brand concepts and cultural values.With the diversification and individuation of market demand,traditional food packaging design methods can not meet the pursuit of innovation and uniqueness of modern consumers.Through the generation of art works by AI algorithms,designers can easily break through the constraints of visual and expressive forms,creating a more unique and emotionally connected packaging design,thereby enhancing the market competitiveness of the brand.In this context,this paper will explore how to effectively apply AI generative art to food packaging design,analyze its potential advantages in creative expression,consumer psychology,brand image building,etc.,and propose innovative ideas of AI generative art in food packaging design.Through this analysis,we aim to reveal how AI-generated art can promote continued innovation in food packaging design,driving both social benefits and business value.