Research on the Image Design of Museum Cultural and Creative IP under the Digital Background
Explore the innovative path of museum cultural and creative IP image design and digital development under the digital background,expand the dimensions of museum cultural and creative IP image design,help museum digital construction,cultural and creative brand construction,and open a new direction of museum cultural communication.By combing the value and significance of museum cultural and creative IP image design,this paper analyzes the typical cases of museum IP image development at home and abroad,and puts forward the design strategy of museum cultural and creative IP image from three aspects:IP image design model,role setting elements and digital development of cultural and creative products,so as to enrich the value connotation of IP image and enhance the market competitiveness of IP image cultural and creative products.In the digital era,museum IP image design can not only effectively solve the specific problems faced by the museum's cultural and creative development,but also effectively promote the museum's digital construction and cultural and creative brand construction,revitalize the digital economy and innovative experience dimension,and have certain practical significance for promoting the transformation and development of museum cultural and creative undertakings.
Museum Cultural CreationIP ImageDigitizationDimension of Experience
万方数据
维普
