Traditional food paper packaging circulating in today's market tends to be homogenized.This paper analyzes the reasons for the homogenization of existing traditional food paper packaging,and uses regional cultural elements as the carrier to reflect the differences of traditional food paper packaging,so as to attract consumers and improve the economic benefits of enterprises.In view of the social phenomenon of packaging homogeneity,this paper uses the two-point theory and the key point theory of contradiction in Marxist analysis of contradiction to extract the main reasons for homogeneity,uses universality and particularity to carry out differential design,and uses the principle of unity of opposites to explore the way of getting along with commercial value and differential design in traditional food paper packaging.Through the specific analysis of specific problems,the regional cultural elements are differentiated in the design and application of traditional food paper packaging vision,function and materials.Dialectically treat the old forms and innovative development of traditional food paper packaging,inherit the traditional cultural elements,and innovate the packaging forms and materials,so as to form a consumption-oriented traditional food paper packaging that combines art and commerce to solve the problem of homogenization of traditional food paper packaging.
关键词
地域文化/纸质包装/差异化/矛盾分析法/解决对策
Key words
Regional Culture/Paper Packaging/Differentiation/Analysis of Contradiction/Solution
维普
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