首页|矛盾分析法视角下用地域元素解决传统食品纸质包装同质化问题

矛盾分析法视角下用地域元素解决传统食品纸质包装同质化问题

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当今市场流通的传统食品纸质包装趋于同质化,分析现有的传统食品纸质包装同质化的原因,并将地域文化元素作为载体体现传统食品纸质包装的差异性,来吸引消费者,提升企业的经济效益.针对包装同质化这一社会现象,运用马克思主义矛盾分析法中矛盾的两点论与重点论提炼同质化的主要原因,运用普遍性与特殊性进行差异化设计、运用对立统一原理探讨在传统食品纸质包装中商业价值与差异化设计相处之道.通过具体问题具体分析,将地域文化元素在传统食品纸质包装视觉、功能及材料上进行差异化的设计运用.辩证看待传统食品纸质包装的旧有形式和创新发展,在传统文化元素上传承,在包装形式和材料上创新,以此形成以消费为导向、艺术与商业相结合的传统食品纸质包装来解决传统食品纸质包装同质化问题.
From the Perspective of Contradiction Analysis to Use Regional Elements to Solve the Problem of Homogenization of Traditional Food Paper Packaging
Traditional food paper packaging circulating in today's market tends to be homogenized.This paper analyzes the reasons for the homogenization of existing traditional food paper packaging,and uses regional cultural elements as the carrier to reflect the differences of traditional food paper packaging,so as to attract consumers and improve the economic benefits of enterprises.In view of the social phenomenon of packaging homogeneity,this paper uses the two-point theory and the key point theory of contradiction in Marxist analysis of contradiction to extract the main reasons for homogeneity,uses universality and particularity to carry out differential design,and uses the principle of unity of opposites to explore the way of getting along with commercial value and differential design in traditional food paper packaging.Through the specific analysis of specific problems,the regional cultural elements are differentiated in the design and application of traditional food paper packaging vision,function and materials.Dialectically treat the old forms and innovative development of traditional food paper packaging,inherit the traditional cultural elements,and innovate the packaging forms and materials,so as to form a consumption-oriented traditional food paper packaging that combines art and commerce to solve the problem of homogenization of traditional food paper packaging.

Regional CulturePaper PackagingDifferentiationAnalysis of ContradictionSolution

袁颖、都江

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广西师范大学美术学院,广西 桂林 541000

昆明理工大学,云南 昆明 650000

地域文化 纸质包装 差异化 矛盾分析法 解决对策

2024

湖南包装
湖南省包装联合会,湖南省包装总公司

湖南包装

ISSN:1671-4997
年,卷(期):2024.39(6)