The Application and Strategy of Minimalist Aesthetics in Commercial Visual Advertising:Taking the Design of Local Commercial Posters in Dongguan as an Examplee
This article deeply discusses the expression and strategy of minimalist aesthetics in Dongguan commercial posters.By summarizing the theory of minimalist aesthetics and analyzing the characteristics of Dongguan commercial poster design,this paper reveals the important role of minimalist aesthetics in Dongguan commercial poster design.Through four successful poster design cases in Dongguan local commercial visual advertising in recent years,this paper analyzes and summarizes the experience and lessons of successful application of minimalism aesthetics.Combining the main features and principles of aesthetics,this paper proposes specific strategies such as pragmatist-oriented minimalist color application,brand image reconstruction through layout,technology-driven innovation and interaction of graphic elements,and personalized and customized design based on local culture.Strengthen the brand image,improve the efficiency of information transmission and affect the audience's psychology,and provide a useful reference and inspiration for the future development of Dongguan commercial poster design.
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