文旅融合视角下旅游城市品牌形象设计策略研究——以安海镇为例
Research on Brand Image Design Strategy of Tourism City under the Perspective of Culture and Tourism Integration:Taking Anhai Town as an Example
谢庭秋 1卓婧1
作者信息
- 1. 福建农林大学风景园林与艺术学院,福建 福州 350001
- 折叠
摘要
文旅融合成为新时代践行中国特色社会主义思想的新目标和新使命.通过解读相关政策及品牌设计相关理论,分析了文旅融合下品牌设计实践案例,以多媒介构建数字文旅、循统一性原则绘制IP、宣人文风貌开展民俗活动,挖掘安海镇自身文化特色,研究富有安海特色的旅游城市品牌建设的策略和措施.旨在通过文旅融合促进安海古镇经济发展,提高城镇品牌知名度,响应国家文旅政策,积极践行中国特色社会主义思想的新目标和新使命.
Abstract
The integration of culture and tourism has become a new goal and a new mission for practicing socialism with Chinese characteristics in the new era.Through the interpretation of relevant policies and brand design theories,this paper analyzes the practical cases of brand design under the integration of culture and tourism,builds digital cultural tourism with multi-media,draws IP according to the principle of unity,promotes cultural features and carries out folk activities,excavates the cultural characteristics of Anhai town,and researches the strategies and measures of brand construction of tourism city with Anhai characteristics.It aims to promote the economic development of Anhai Ancient Town through the integration of culture and tourism,improve the brand awareness of the town,respond to the national culture and tourism policy,and actively practice the new goals and new missions of the thought of socialism with Chinese characteristics.
关键词
文旅融合/旅游城市/品牌形象Key words
Culture and Tourism Integration/Tourism City/Brand Image引用本文复制引用
出版年
2024
NETL
NSTL
万方数据