Research on Brand Image Design Strategy of Tourism City under the Perspective of Culture and Tourism Integration:Taking Anhai Town as an Example
The integration of culture and tourism has become a new goal and a new mission for practicing socialism with Chinese characteristics in the new era.Through the interpretation of relevant policies and brand design theories,this paper analyzes the practical cases of brand design under the integration of culture and tourism,builds digital cultural tourism with multi-media,draws IP according to the principle of unity,promotes cultural features and carries out folk activities,excavates the cultural characteristics of Anhai town,and researches the strategies and measures of brand construction of tourism city with Anhai characteristics.It aims to promote the economic development of Anhai Ancient Town through the integration of culture and tourism,improve the brand awareness of the town,respond to the national culture and tourism policy,and actively practice the new goals and new missions of the thought of socialism with Chinese characteristics.
Culture and Tourism IntegrationTourism CityBrand Image
NETL
NSTL
万方数据
