Research on Digital Communication Strategy of Bamboo Paper Making Technique in Jiajiang Based on Situational Cognition
Jiajiang bamboo paper making technique is one of the excellent cultural heritages of the Chinese nation.It not only contains the main experience of papermakers,but also reflects the activity form between cultural ecology and humanistic creation.It has multiple values such as historical and cultural value,artistic aesthetic value,social and economic value.In the era of digital media,by analyzing the function of digital communication of Jiajiang bamboo paper making technology,summarizing its existing communication methods and difficulties,relying on the situational cognition theory,and starting from the three dimensions of communication content of user context,experience scene of environmental context and technical production of task context,the paper builds a digital,immersive and interactive diversified communication method.And then put forward Jiajiang bamboo paper production technology digital remodeling and innovative dissemination strategy.
万方数据
维普
