摘要
瓯塑是温州艺术文化中的璀璨瑰宝.然而,随着现代化发展和市场竞争的加剧,温州瓯塑面临着传承人才流失、市场需求疲弱、受众人群单一、传播内容模式枯燥等问题.研究结合瓯塑非遗与新兴元宇宙技术,基于温州本土现状,利用数字化设计、虚拟沉浸化展示及融媒体平台建设,实现记录瓯塑传统技艺、多元化手艺传承方式、增加瓯塑销量、加强品牌建设、拓展传播受众人群等功能,探索出数字设计时代下瓯塑传播、发展、传承的新路径.
Abstract
Ousu is a splendid treasure in Wenzhou art and culture.However,with the development of modernization and the intensifying of market competition,Wenzhou Ousu is faced with problems such as the loss of inheritance talents,weak market demand,single audience,and boring communication content mode.Combining the intangible cultural heritage of Ousu with the emerging Metacomp technology,based on the current situation of Wenzhou,this study uses digital design,virtual immersive display and media platform construction to achieve functions such as recording the traditional skills of Ousu,diversified craft inheritance methods,increasing the sales volume of Ousu,strengthening brand building and expanding the audience of communication.Explore a new path for the dissemination,development and inheritance of Ousu in the era of digital design.
维普
万方数据