Digital Design and Dissemination of Ousu Intangible Heritage Based on Metacomp
Ousu is a splendid treasure in Wenzhou art and culture.However,with the development of modernization and the intensifying of market competition,Wenzhou Ousu is faced with problems such as the loss of inheritance talents,weak market demand,single audience,and boring communication content mode.Combining the intangible cultural heritage of Ousu with the emerging Metacomp technology,based on the current situation of Wenzhou,this study uses digital design,virtual immersive display and media platform construction to achieve functions such as recording the traditional skills of Ousu,diversified craft inheritance methods,increasing the sales volume of Ousu,strengthening brand building and expanding the audience of communication.Explore a new path for the dissemination,development and inheritance of Ousu in the era of digital design.