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文化认知视角下侗绣数字化及传播研究

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随着数字化时代的高速发展,数字手段不断介入民族传统文化的创新与传播中,数字技术为艺术赋能,给民族传统文化带来新的发展思路.侗绣是一种极具文化价值和美学价值的艺术形式,在新时代背景下,只有不断创新发展,在大众面前展现出新形态,体现出广泛、持续的传播力与影响力,才能拥有持久生命力,实现侗绣世世代代的传承.基于此,从文化认知视角出发,分析侗绣传播困境和关系模型,探讨侗绣数字化实践逻辑与传播路径,旨在拓宽侗绣传播渠道,提高侗绣的社会知名度和大众认同感,为传统侗绣的传播与传承发展注入新活力.
Study on Digitization and Dissemination of Dong Embroidery from the Perspective of Cultural Cognition
With the rapid development of the digital age,digital means are constantly involved in the innovation and dissemination of traditional national culture.Digital technology empowers art and brings new development ideas to traditional national culture.Dong embroidery is an art form with great cultural and aesthetic value.Under the background of the new era,only by continuous innovation and development,showing new forms in front of the public,reflecting extensive and continuous communication power and influence,can Dong embroidery have lasting vitality and realize the inheritance of generations.Based on this,from the perspective of cultural cognition,the paper analyzes the communication dilemma and relationship model of Dong embroidery,discusses the digital practice logic and communication path of Dong embroidery,and aims to broaden the communication channels of Dong embroidery,improve the social visibility and public identity of Dong embroidery,and inject new vitality into the transmission,inheritance and development of traditional Dong embroidery.

Cultural CognitionDong EmbroideryDigitizationSpreadInherit

黄晶、陈炜

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广东理工学院艺术设计学院,广东 肇庆 526100

广西师范大学设计学院,广西 桂林 541006

文化认知 侗绣 数字化 传播 传承

2024

湖南包装
湖南省包装联合会,湖南省包装总公司

湖南包装

ISSN:1671-4997
年,卷(期):2024.39(6)