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基于价值共创理论的河源地区历史文化游径服务系统设计

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基于价值共创的视角,探索河源地区历史文化游径服务系统的创新设计.通过访谈分析历史文化游径利益相关者的需求和互动机制,结合价值共创理论设计个性化定制旅游模块、塑造主题游线,提升用户体验感,从而达到服务价值共创.构建"文化+娱乐+系统"的服务模式,满足游客多样化的需求.实现价值共创的服务系统设计,进一步提升了用户的参与感、体验感以及感知价值,利益主体间的利益分配相对均匀,达到了互利共赢的效果,并且提高了旅游服务质量,推动了历史文化游径发展以及非物质文化遗产的保护与传承.
Design of Historical and Cultural Trail Service System in Heyuan Area Based on Value Co-creation Theory
Based on the perspective of value co-creation,this paper explores the innovative design of the historical and cultural trail service system in Heyuan area.Through interviews and analysis of the needs and interaction mechanisms of stakeholders of historical and cultural trails,personalized and customized tourism modules are designed in combination with the theory of value co-creation,and theme Tours are shaped to enhance the sense of user experience,so as to achieve service value co-creation.Build a service model of"culture+entertainment+system"to meet the diversified needs of tourists.The service system design to realize value co-creation further improves the user's sense of participation,experience and perceived value,and the profit distribution among the interest subjects is relatively uniform,achieving mutual benefit and win-win results.In addition,the quality of tourism services is improved,and the development of historical and cultural trails is promoted as well as the protection and inheritance of intangible cultural heritage.

Value Co-creationTrailService SystemUser Experience

宋洁、翟橙、鄢莉

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河源市广师大研究院,广东 河源 517500

广东技术师范大学,广东 广州 510665

仲恺农业工程学院,广东 广州 510660

价值共创 游径 服务系统 用户体验

2024

湖南包装
湖南省包装联合会,湖南省包装总公司

湖南包装

ISSN:1671-4997
年,卷(期):2024.39(6)