Based on the perspective of value co-creation,this paper explores the innovative design of the historical and cultural trail service system in Heyuan area.Through interviews and analysis of the needs and interaction mechanisms of stakeholders of historical and cultural trails,personalized and customized tourism modules are designed in combination with the theory of value co-creation,and theme Tours are shaped to enhance the sense of user experience,so as to achieve service value co-creation.Build a service model of"culture+entertainment+system"to meet the diversified needs of tourists.The service system design to realize value co-creation further improves the user's sense of participation,experience and perceived value,and the profit distribution among the interest subjects is relatively uniform,achieving mutual benefit and win-win results.In addition,the quality of tourism services is improved,and the development of historical and cultural trails is promoted as well as the protection and inheritance of intangible cultural heritage.
关键词
价值共创/游径/服务系统/用户体验
Key words
Value Co-creation/Trail/Service System/User Experience
维普
万方数据