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文旅融合的新疆非遗龟兹壁画交互绘本转化研究

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基于交互绘本的视觉互动特性、沉浸式体验以及互联网传播特性,探究新疆龟兹壁画与新疆文化旅游资源在数字化交互绘本中的创新性融合策略.研究过程中综合运用文献调查法、田野调查法对新疆龟兹石窟壁画覆盖地域的文化旅游资源进行了全面而深入的考察与分析整理,构建了一种既能活化非物质文化遗产、又能提供数字交互体验的新型文化展示形式.进而以《壁上丹青》绘本设计为实践案例,展示了这一新型文化展示形式的可行性与实效性.设计实践表明,龟兹壁画交互绘本能在视觉、听觉、互动传播以及周边衍生品几个方面与地方文旅资源进行有效结合,为推进新疆地区非遗的传承与创新、丰富地域文化旅游内涵、扩大地域文旅资源传播开辟了新的途径和可能性.
Research on the Transformation of Interactive Picture Books of Kucina Murals in Xinjiang with the Integration of Culture and Tourism
Based on the visual interaction characteristics,immersive experience and Internet communication characteristics of interactive picture books,this paper explores the innovative integration strategy of Xinjiang Kucina murals and Xinjiang cultural tourism resources in digital interactive picture books.In the process of research,a comprehensive and in-depth investigation and analysis of the cultural tourism resources in the area covered by the murals in Kucina Grottoes in Xinjiang was carried out by the comprehensive use of literature investigation and field investigation,and a new form of cultural display was constructed that could not only activate the intangible cultural heritage,but also provide digital interactive experience.Then,the design of the painting book"The Wall of Green"is taken as a practical case to demonstrate the feasibility and effectiveness of this new form of cultural display.The design practice shows that the interactive painting instinct of Kucina mural can effectively combine with local cultural and tourism resources in visual,auditory,interactive communication and peripheral derivatives,which opens up new ways and possibilities for promoting the inheritance and innovation of intangible cultural heritage culture in Xinjiang,enriching the connotation of regional cultural tourism,and expanding the dissemination of regional cultural and tourism resources.

Kucina MuralsInteractive Picture BookDigital CommunicationIntangible Cultural Heritage

邹易、徐永顺

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南京航空航天大学金城学院,江苏 南京 210000

江苏第二师范学院传媒学院,江苏 南京 210000

龟兹壁画 交互绘本 数字化传播 非物质文化遗产

2024

湖南包装
湖南省包装联合会,湖南省包装总公司

湖南包装

ISSN:1671-4997
年,卷(期):2024.39(6)