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南丹白裤瑶服饰文化的IP形象衍生品设计开发研究

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通过对南丹白裤瑶服饰文化内涵及IP(intellectual property)形象设计呈现方式的解读,探究白裤瑶文化IP创新发展路径.研究整理归纳白裤瑶服饰文化的纹样、色彩、造型特征,对白裤瑶IP形象设计进行案例解读,并构建白裤瑶服饰形象认知的可视化视觉元素.基于白裤瑶服饰文化内涵与广西民族类IP形象案例,提出Q版、潮酷、拟人3种风格的IP形象衍生品设计,旨在通过纹样的提取与转换和IP形象设计的方式为传统服饰的现代化塑造提供参考,从而助力白裤瑶服饰文化的传承与保护,推进南丹地区旅游业发展.
Design and Development of IP Image Derivatives of Nandan Baizuyao Dress Culture
For the IP Image design based on the interpretation of the cultural connotation of Nandan Baikuyao's dress and the property image design presentation mode,the paper probes into the IP development path of Baikuyao culture.Through sorting out and concluding the pattern,color and shape characteristics of Baijiu Yao clothing culture,the IP image design of Baijiu Yao is interpreted as a case,and the visual visual elements of the image cognition of Baijiu Yao clothing are constructed.Based on the cultural connotation of Baizuyao clothing and the case of ethnic IP image in Guangxi,this paper proposes three styles of IP image derivative design,namely Q version,fashionable cool and anthropomorphic,aiming to provide references for the modernization of traditional clothing through the extraction and transformation of patterns and IP image design,so as to help the inheritance and protection of Baizuyao clothing culture and promote the development of tourism in Nandan region.

Clothing CultureBaikuyaoIP ImageDerivative Design

李丹梅、韦宁宁

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河池学院美术与设计学院,广西 河池 546300

服饰文化 白裤瑶 IP形象 衍生品设计

2024

湖南包装
湖南省包装联合会,湖南省包装总公司

湖南包装

ISSN:1671-4997
年,卷(期):2024.39(6)