Inheritance of intangible cultural heritage education is an important way to spread traditional culture.Colleges and universities are important places for the inheritance of intangible heritage education.Based on the social needs and the current situation of inheritance of intangible cultural heritage education in China,and combining the advantages and characteristics of art design majors in universities,this paper proposes to construct an educational inheritance path of Lingnan intangible cultural heritage design course group system with brand design course as the core.By comprehensively integrating the teaching content of brand design,graphic creativity,advertising design,packaging design,new media art,cultural and creative product design,social design and other courses,the teaching method is optimized,and the connection between teaching effects is highlighted,so as to provide reference for promoting the discipline system and professional construction of Lingnan intangible cultural heritage in colleges and universities.
关键词
岭南非物质文化遗产/非遗教育传承/品牌设计/课程群建设
Key words
Lingnan Intangible Cultural Heritage/Intangible Cultural Heritage Education Inheritance/Brand Design/Course Group Construction
维普
万方数据