Chang Because of China:The Development and Evolution of Transnational Publishing Groups'Business Models in China
Since the 1980s,transnational publishing groups have strategically entered the Chinese publishing market,achieving re-markable success in areas such as publication trade,industrial investment,and collaborative publishing ventures.During this period,these groups continuously adjusted their business development models to cater to the unique characteristics of the Chi-nese market,meeting the extraordinary demands of the Chinese publishing industry.Therefore,"Change because of China"has become an unanimous choice for transnational publishing groups,leading to significant strategic shifts in their business models in China.This includes a shift in the direction of publication trade from copyright output to the export of specialized da-tabases,a transition in industrial investments from distribution,printing to new media,and educational training,and a trans-formation in collaborative publishing from meeting Chinese market demands to supporting the global expansion of Chinese pub-lishing.Exploring this issue will provide valuable insights into how transnational publishing groups can better play a role in 21st-century Chinese publishing,contributing to the construction of a modern publishing powerhouse with a unique Chinese character and actively participating in global governance.
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