Brand Narrative,Communication and Innovation of Dabie Mountain Red Folk Songs in the Context of Converged Media
As an important part of red culture,the Dabie Mountain red folk songs do not only record the history of the Dabie Moun-tain people supporting and participating in the revolution under the leadership of the Communist Party of China,but also mani-fest the spirit of daring to struggle,sacrifice,unite and forge ahead in the arduous years.Red folk songs have the value conno-tations of uniting the national political identity,constructing the spirit of the times and highlighting the charm of Chinese cul-ture.Dabie Mountain red folk songs such as Huang'an Ballads,Ten Farewells to the Red Army,August Osmanthus Flowers Blooming Everywhere,Sending My Husband to the Red Army,etc.,have a great influence on generation after generation with their distinctive,revolutionary and exquisite artistic characteristics.In the context of the new era of converged media,it is of great historical and cultural value and practical significance to tell the story of red folk songs,sing the red folk songs,integrate the culture and tourism of red folk songs,to enlarge the brand effect of Dabie Mountain red folk songs.At the same time,to promote the communication and innovation of Dabie Mountain red folk songs,we should enlarge the convergence effect to let the red folk songs"stand up",enhance the image narrative to let the red folk songs"move",and innovate the discourse expres-sion to let the red folk songs"be alive".
万方数据
维普
