首页|透视"精致穷":符号消费影响大学生校园贷行为的内在逻辑

透视"精致穷":符号消费影响大学生校园贷行为的内在逻辑

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伴随着消费结构转型升级,大学生日益崇尚用"精致"形象诠释对美好生活的向往与热爱,用校园贷等借贷行为维持着"精致"人设。基于符号消费理论,剖析跟风型消费、炫耀型消费、品味型消费等符号消费现象在大学生精致追求中的具体显现。从求同求异动机的驱使、青年亚文化的冲击、经济新业态的影响以及大众传媒模式的助力等四个方面,剖析了符号消费显现于大学生"精致"追求的原因。大学生从追求精致生活发展到"精致穷",源于大学生对精致追求的定义出了偏差,把精致追求等同于符号消费,过度依赖物质消费,同时借助校园贷维系所谓的精致人设。因此,应从落实校园贷监管,建立防控预警机制;开展消费观教育,营造健康消费文化;加强理想信念教育,涵养正确价值观三个方面破解大学生"精致穷"问题,助力大学生养成合理消费观念,树立积极的人生观、价值观。
On the"Exquisite Poverty"Phenomenon:The Internal Logic of Symbolic Consumption's Impact on College Students'Campus Loan
Along with the transformation and upgrading of the consumption structure,college students are increasingly advocating"exquisite"image to interpret their yearning and love for a better life,and using campus loans and other borrowing behaviors to maintain their"exquisite"persona.Based on the theory of symbolic consumption,the paper analyze how symbolic consumption phenomena such as trend-following consumption,show-off consumption and taste-based consumption appear in college students'exquisite pursuit.The reasons why symbolic consumption appears in the exquisite pursuit of college students are analyzed from four aspects:the motivation of seeking common ground and differences,the impact of youth subculture,the influence of the new economic mode,and the assistance of the mass media.The development of college students from pursuing an exquisite life to being"exquisite poverty"stems from the deviation in the definition of the exquisite pursuit,equating the pursuit of refinement with symbolic consumption,overly exquisite on material consumption,and at the same time using campus loans to maintain the so-called exquisite persona.Therefore,the problem of"exquisite poverty"among college students should be solved in three aspects:implementing the supervision of campus loans and establishing warning mechanism for prevention and control,carrying out education on the concept of consumption to create a healthy consumption culture,and strengthening education on ideals and beliefs and culti vating correct values,so as to help college students to develop reasonable consumption and a positive outlook on life and values.

exquisite povertysymbolic consumptioncampus loanconsumerism

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南京农业大学人工智能学院,江苏南京 210095

精致穷 符号消费 校园贷 消费主义

教育部人文社会科学研究专项任务项目(高校辅导员研究)教育部高等学校思想政治工作队伍培训研修中心(郑州大学)思想政治工作队伍专项开放课题南京农业大学人文社会科学基金党建与思想政治教育类项目

21JDSZ3104ZZUKFYB202217SKSZ2023008

2024

河南科技学院学报
河南科技学院

河南科技学院学报

CHSSCD
影响因子:0.311
ISSN:1673-6060
年,卷(期):2024.44(4)
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