场域理论视角下高校网络舆情治理的防范困境与实践进路
Prevention Dilemmas of and Practical Pathways to Online Public Opinion Governance of Colleges and Universities from the Perspective of Field Theory
谢婷婷 1程勇杰2
作者信息
- 1. 浙江农林大学,浙江 杭州 311300
- 2. 浙江科技大学,浙江 杭州 310018
- 折叠
摘要
作为意识形态工作的前沿阵地,高校肩负着培育时代新人的重大使命,是国内外各种社会思潮交锋和与西方敌对势力争夺青年一代的重要场所.在场域理论视角下,针对网络舆情治理面临的场域壁垒下的治理角色转化、资本制约下的治理权力更迭和惯习固化下的治理手段改变等危机风险,高校需在初始传播阶段建立健全舆情监测机制,构建动因性应对机制;在爆发扩散阶段强化精准研判控制局势,构建资源性保障机制;在逐渐消退阶段加强社会各界沟通协作,构建进路性导引机制.
Abstract
As the forefront of ideological work and a crucial arena where various social ideologies clash,and Western hostile forces vie for influence over the youth,colleges and universities bear the significant mission of cultivating the new generation of the times.From the perspective of field theory,in view of the crisis and risks confronted by online public opinion governance,such as the transformation of governance roles under field barriers,the change of governance power under capital constraints,and the change of governance means under the solidification of habits,colleges and universities need to establish and improve the public opinion monitoring mechanism at the initial communication stage and construct a motivational coping mechanism.In the outbreak and diffusion stage,colleges and universities should strengthen the precise research on and control of the situation and build a resource guarantee mechanism.In the fading stage,communication and cooperation between all sectors of society should be strengthened,and a mechanism of path guidance should be built.
关键词
场域理论/融媒体/网络舆情/高校治理Key words
Field theory/integrated media/online public opinion/governance of colleges and universities引用本文复制引用
基金项目
教育部人文社会科学研究专项任务项目(23JDSZ3154)
浙江省教育科学规划课题(2024SCG341)
浙江省高等教育学会高等教育研究课题(KT2023081)
浙江省教育科学规划课题(2024SCG328)
出版年
2024
NETL
NSTL
万方数据