摘要
在青年发展型城市建设背景下,从城市媒体使用、城市活动参与、城市形象感知维度,考察大学生城市地方感的生成及影响因素.通过对浙江宁波高校的问卷调查研究发现,大学生的城市新媒体使用、参与城市文化活动,以及对城市人居环境形象和政府行政形象的感知可显著正向预测大学生的城市地方感.未来应重视城市新媒体传播、文化活动开展、城市人居环境和政府行政形象在城市传播中的积极作用,为青年发展型城市建设实践提供新思路.
Abstract
Under the background of the construction of youth development oriented city,this paper examines the generation and influencing factors of college students'sense of locality from the dimensions of urban media use,urban activity participation and urban image perception.Through a survey of colleges and universities by a questionnaire in Ningbo,Zhejiang Province,it is found that college students'use of urban new media,participation in urban cultural activities,and perception of the images of urban living environment and government administrative can significantly positively predict college students'sense of urban locality.In the future,attention should be paid to the positive role of urban new media communication,cultural activities,the image of urban living environment and government administrative in urban communication,so as to provide new ideas for the construction of youth development oriented cities.
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