Mechanism and Empirical Study of Decision-Making in the Agricultural Socialized Service Market in the Digital Age
A static discrete game model is established,and under the assumption that the observable de-cision outcomes are the equilibrium of participants'games,a mechanism and empirical analysis of deci-sion-making in the digital age agricultural socialization service market is conducted based on the sample data from the China Family Panel Studies.The results show that the decision-making in the agricultural socialization service market is not only an economic choice for profit maximization by various agricultural business entities but also equilibrium of games among market participants.The scale effect and income effect of agricultural socialization services have driven the market entry decisions of professional farmers,but the market entry barriers show a significant positive scale preference.In the digital era,the"digital divide"among potential entrants restricts the synergistic effect of digital technology and agricultural tech-nology in the development of the service market.Therefore,in the process of agricultural socialization service market development,it is necessary to focus on digital agricultural socialization service platforms,develop the"financial"function of the service market,enhance the digital literacy of service entities,cre-ate a fair competitive environment in the service market,and form a balanced agricultural socialization service system with balanced service supply and demand and effective policies.
digital ageagricultural socialized service marketdecision-making mechanismgame equilibrium
万方数据
维普
