Impact of Online Social Capital on Financing Performance of Farmers Participating in Agri-Industry Chain
Based on the field survey data of Sichuan Province,Probit and the intermediary effect model were adopted to examine the impact of online social capital on the financing performance of farmers par-ticipating in the agricultural industry chain and its mechanism.Research results indicate that although online social capital has a significant positive impact on the financing performance of farmers on the chain;its promoting effect of"weak relationship"bridging type is more obvious than that of"strong rela-tionship"sticking type;and it significantly improves the financing performance of farmers by influencing digital credit.Heterogeneity analysis shows that compared with"strong relationship",online social capital has a more significant promoting effect on"weak relationship"bridging type on the financing performance of farmers with village cadres participating in the management and on the financing of small scale in the industrial chain.Therefore,it is necessary to enhance the farmers'ability to obtain online social capital,promote the participation of village cadres in the management of agricultural industry chain village-level service stations,build and improve the digital service platform of the industry chain,so as to effectively improve the financing performance of farmers'industry chain.
online social capitalfinancing performancedigital creditfruit industry chain
万方数据
维普
