On the Release Effect of Rural Residents'Consumption Motivation
Based on the 2019 China Household Finance Survey data,this study explores the release effect and mechanism of changes in rural household financial assets on the consumption motivation of ru-ral residents.The research results indicate that the accumulation of financial assets in households signifi-cantly promotes the release of consumption motivation among rural residents,and a series of robustness tests support the reliability of the conclusion.Mechanism testing shows that the accumulation of financial assets has promoted the release of consumption motivation by promoting rural entrepreneurship and em-ployment.Further analysis reveals that in terms of consumption structure,compared to medical and other consumption expenditures,the accumulation of financial assets in rural households significantly promotes consumption expenditures on food,clothing,housing,life,transportation,and education;Compared to survival oriented consumption,the accumulation of financial assets is more conducive to unleashing the driving force of development oriented consumption.In terms of heterogeneity,the release effect of rural household financial asset accumulation on the consumption motivation is more pronounced in the eastern region and second tier cities.The release effect is higher in households with female heads,high cultural level,and high income level.
financial assets in rural householdsrural entrepreneurship and employmentconsumption of rural residentconsumer motivation
万方数据
维普
