Research on Trademark Protection in Virtual Environment:Based on the Analysis of Typical Cases
through the United States,the European Union and so on many related to virtual goods and NFTS trademark infringement typical case comprehensive analysis,it is pointed out that virtual goods and NFTs need detailed goods/services classification and accurate description in the sense of trademark.To form a corresponding relationship with the physical goods and virtual goods form a clear distinction between each other.At the same time,we must pay attention to the similarity be-tween the virtual scene and the real world,the integration of the market behavior and the cognitive impact on the consumers.In addition,for NFTS,due to its possible multiple attributes of finance,warrants and artwork,it must be combined with a spe-cific case,the"Fair use"or"Exhaustion of rights"doctrine may be invoked only if it can be proved that the underlying content used in the foundry is artistic and does not cause confusion or is used solely for the proof of title rather than for the realization of finance.
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