Exploring New Ways for Globalization of Chinese Patent Medicine Based on the SWOT-PEST Method
Objective:Based on the questionnaire(The Current Situation of Globalization of Chinese Patent Medicine)we collected and existing evidence to analyze the current situation of the globalization of Chinese patent medicine,and to explore methods of the globalization of Chinese patent medicine by analyzing the reasons of globalization of Japanese Kampo.Methods:Questionnaire survey and SWOT-PEST method were used in the study.Results:The questionnaire survey found that the overall situation of international promotion of Chinese patent medicine was not optimistic due to the lack of effective international cooperation and cultural differences,while Japanese Kampo medicine has achieved good benefits in the world due to policy support,emphasis on promotion,technological innovation and other reasons.Conclusion:In the process of globalization of Chinese patent medicine,we should achieve the effective promotion by improving the stability of product quality,strengthening marketing research and cooperation among local medical institutions,etc.
Chinese patent medicineSWOT-PEST analysisquestionnaireglobalizationKampo
万方数据
维普
