基于品牌化思维的平凉红牛产业化开发探究
Exploration of Industrialization Development of Pingliang Red Cattle Based on Branding Thinking
张长庆 1李浩 1黄建伟 1王瑨 2邹亚宁 1何颢 3闫晓波 1周亚丽 1邓倩 1牛小雄 1王晓谰 1周琪 1李娜娜 1胡俊伟 2张路培 4孟亚蓉1
作者信息
- 1. 平凉市牛产业开发办公室,甘肃平凉 744000
- 2. 平凉红牛研究院,甘肃平凉 744000
- 3. 平凉市动物卫生服务中心,甘肃平凉 744000
- 4. 中国农业科学院北京畜牧兽医研究所,北京
- 折叠
摘要
随着经济社会的发展,农产品品牌化进程不断加快,已成为促进农业产业实现增值增效、引领产业高质量发展的重要方向.2008年"平凉红牛"注册为全国第一个活牛类证明商标以来,平凉市就开启了平凉红牛产业品牌化发展之路,虽然近十多年来发展取得了显著成效,但在推进产业化开发中仍面临诸多制约和挑战.本文基于品牌化思维,对"平凉红牛"品牌的形成与发展、产业品牌化发展现状、面临的困难与瓶颈、未来发展对策等内容进行了探究分析,旨在为平凉红牛产业品牌化、产业化开发提供些许启示或指导.
Abstract
With the development of the economic society,the branding process of agricultural products is con-stantly accelerating,which has become an important direction to promote the value-added and efficiency enhance-ment of the agricultural industry,and lead the high-quality development of the agricultural industry.Since"Pingli-ang Red Cattle"has been registed as the first live cattle certification trademark in China in 2008,Pingliang has em-barked on the path of branding development in the Pingliang Red Cattle industry.Although significant progress has been made in the past decade,there were still many constraints and challenges in promoting industrial develop-ment.The formation and development of the"Pingliang Red Cattle"brand,the current status of branding develop-ment in the cattle industry,the difficulties and bottlenecks it faced and the future development strategies have been explored and analyzed in this article based on branding thinking,intended to provide some inspiration or guidance for the branding and industrial development of Pingliang Red Cattle industry.
关键词
品牌化思维/平凉红牛/产业化开发/探究Key words
branding thinking/pingliang red cattle/industrialization development引用本文复制引用
基金项目
平凉市市级重点人才项目(2024)()
平凉市科技重大专项(平科任[2021]29号)
甘肃省科技重大专项(21ZD11NL007)
甘肃省农业农村厅科技创新计划(GNKJ-2023-9)
出版年
2024
国家科技期刊平台
NSTL
万方数据