Exploration of Industrialization Development of Pingliang Red Cattle Based on Branding Thinking
With the development of the economic society,the branding process of agricultural products is con-stantly accelerating,which has become an important direction to promote the value-added and efficiency enhance-ment of the agricultural industry,and lead the high-quality development of the agricultural industry.Since"Pingli-ang Red Cattle"has been registed as the first live cattle certification trademark in China in 2008,Pingliang has em-barked on the path of branding development in the Pingliang Red Cattle industry.Although significant progress has been made in the past decade,there were still many constraints and challenges in promoting industrial develop-ment.The formation and development of the"Pingliang Red Cattle"brand,the current status of branding develop-ment in the cattle industry,the difficulties and bottlenecks it faced and the future development strategies have been explored and analyzed in this article based on branding thinking,intended to provide some inspiration or guidance for the branding and industrial development of Pingliang Red Cattle industry.
branding thinkingpingliang red cattleindustrialization development
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