Research on the Perception of Tourism Commercialization of Jiuhua Mountain Based on Qualitative Analysis
Taking Jiuhua Mountain as an example,by collecting tourism commercialization network texts and using ROST and Nvivo 11 software for word frequency,semantic network and coding analy-sis,this paper analyzes the manifestations of tourism commercializaiton in Jiuhua Mountain from the per-spective of tourists.The perception of tourism commercialization is interpreted from six dimensions:tour-ism commercial price,tourism spatial environment,social and cultural environment,tourism commercial order,commercial service quality,and the overall perception.It was found that tourism commercial price and tourism commercial order are the highest dimensions perceived by tourists.Finally,measures for controlling the tourism commercialization in Jiuhua Mountain were proposed from the aspects of im-plementing policies and regulations,extending the tourism industry chain,scenic management,and opti-mizing the tourism environment.
万方数据
维普
